Website Design, E-mail Marketing, Social Media and Content Marketing that has an ROI.
One small business marketing strategy that can have an immediate impact on conversions is the focus of your landing pages. For your landing page to succeed, your focus should be on getting your potential customers to take a single action. This simple act of focusing on getting your customers to take one single action on each page can do wonders for your conversion rates. If you aren’t using landing pages to help sell your services or products, you could be missing out on countless potential customers.
With 59% of marketers claiming that e-mail is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore. E-mail marketing is one of the best tactics for a brand. According to the Direct Marketing Association, e-mail marketing, on average, sees a 4300% ROI for brands in the United States. E-mail marketing is affordable, persuasive & captivating and gets you great results with your customer traffic.
Today’s consumers are exposed to over 5000 advertising messages a day. With so much information being directed at people, companies that can genuinely connect with their customers will have an advantage over their competitors. After all, when customers trust you they are more likely to buy from you and stay a customer for longer. This is where building a strong brand comes in. It is vital for businesses that want to earn the trust of their customers and increase revenue.
Content marketing takes a lot of work, persistence, and patience, its not for everyone. But, it can be an ideal approach if you truly want to provide a better experience for your customers while making a positive impact on the business in terms of its perception and its bottom line.
The Marketing Dilemma
Most facilities do not have the budget to hire a full time marketing manager that would have the necessary skills to implement a proper and effective marketing plan. Instead they spend valuable resources at golf publications, newspaper, third-party marketers (golfnow.com, groupon, etc.), radio, television, phone books, placemats, and on and on, the list continues to grow as operators become increasingly desperate. And then to make it worse, nothing gets tracked making it impossible to estimate a return on investment. We can tell you, in our experience you are getting nothing in return. Just about every form of advertising, unless performed correctly, is a complete waste of money. Here is additional proof, the next time you have a radio or television station, newspaper, etc. salesperson come in to sell you advertising, have this conversation:
Salesperson: “Hi, my name is Tom with Incredible XYZ advertising. We are running a golf section in our great company and we have a special for only $. I only have a few spots left. Can I sign you up so we can start driving massive amounts of people to your course?”
You: “Tom, I tell you what, I will gladly pay you triple or quadruple your rate. You seem to be confident in your product, you include me in your promotion and I will pay your company based on the customers you generate for us. Your potential income is unlimited, far greater than you are asking me to invest, would that work for you?”
Let me tell you, the answer is always something about part of the advertising they offer is for “image” or “that is not what we do, blah blah, blah”. I have proposed that to every advertiser that has walked through my door for many years at many facilities, a blank check for their product’s performance, not one has ever taken me up on that offer, I wonder why?